The Case For Her x McKinsey Design

padpaper

PAD
PAPER

PAD
PAPER

The Case For Her x McKinsey Design

padpaper

It's not a luxury to bleed.

By wrapping pads on a roll, we don’t just fight the social stigmatization that comes with the added “luxury tax” – we tackle the core definition of menstrual products by creating a new and easy identifiable category. No tech. No AI. Just design.

Created with Mark Terkelsbøl <3